Paul Salzman
Organizational Strategy & Transformation Leader
Helping founders and executives restore clarity, align teams, and rebuild the systems that drive performance.
I diagnose organizational truth — where decisions break, where culture drifts, and where execution falls apart — and rebuild operating systems that actually work.
- Founder & Executive Strategy Advisor
- Fractional CSO / COO
- 20+ Years Automotive & Tech
- Operational Transformation
About My Work
My work centers on organizational clarity — understanding how companies drift, why teams misalign, and where execution breaks down. I help leaders rebuild the systems, expectations, and communication patterns that allow teams to do their best work again.
With two decades across automotive retail consulting, technology strategy, and leadership advisory, I’ve seen the same pattern everywhere: companies succeed or fail based on the truth of how well their people, systems, and decisions align. That belief defines everything I do.
Core Principles
Clarity. Alignment. Execution. Culture that sustains them.
How I Help
Clarity
Diagnose breakdowns in decision-making, culture, roles, and expectations. Reveal what’s actually happening inside an organization — not what people assume is happening.
Alignment
Rebuild operating systems, workflows, and leadership structures so teams move with shared purpose instead of competing priorities.
Execution
Turn strategy into reliable, repeatable systems. Establish rhythms of accountability, communication, and cross-functional coordination.
Capabilities
Writing
I write about organizational systems, leadership, the automotive industry, and the philosophy of operational truth.
Current Ventures
Wheelio
Automotive Search & SaaS Platform
Treating car shopping like a matching problem, not an ad auction.
Advisory
Fractional CSO/COO
Senior strategy and operations leadership for growth-stage companies.
Get in Touch
If you’re a founder, executive, or operator and feel your organization is drifting, misaligned, or stuck, I can help you diagnose what’s really happening and chart a path forward.