This commercial sort of reminds me of Tic-Tacs and Mentos. I’d like to know who at Microsoft approved this spot and what the pitch was from the agency. Let me take a stab at it (in smooth-talking ad-guy voice), “We want to reach a young crowd, exemplifying fun and highlighting a key feature that makes [...]
Tag Archives: microsoft
Microsoft’s CADD is Not Cool
July 28, 2009
A lot is being said about Microsoft’s lack of focus recently. John C. Dvorak claims that Microsoft suffers from “CADD: Corporate Attention Deficit Disorder” (Marketwatch.com, July 27, 2009). I have to agree wholeheartedly, yet I agree it’s more than that. It seems to me that somewhere around Windows 3.1, Microsoft became star-struck. They were the [...]
Microsoft’s $300-million Campaign Takes Flight
September 11, 2008
Commercial number 2 is released. It’s really more like an info-mercial, as it’s 4-minutes long. I can sum this up really quickly for you: it’s an ad about nothing. Microsoft sent out a release stating the first ad (see here) was just to get the attention of everyone. The ads that follow will certainly be [...]
Microsoft Says it Will Spend All its Money Anyway
May 23, 2008
It’s snowing in California? Ballmer says MSFT is going to spend $50 billion one way or the other. Yahoo is not a strategy. Carl Icahn worried a deal will never happen. Vista user account control are confusing says MSFT exec. XP SP3 corrupting the registry says Symantec. HP is now taking over the server business from [...]
Microsoft Needs to Borrow to Acquire Yahoo!
February 5, 2008
Microsoft: Loan required for acquisition of YahooCould this be the beginning of the end for Microsoft? Getting too big for their britches? Microsoft has been notoriously debt free, with tons of cash in the bank. I know it would be stupid to use available cash for this acquisition, but maybe Microsoft needs to take a [...]






October 19, 2012
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