Microsoft’s CADD is Not Cool »

By Paul on Jul 28, 2009 in Technology | View Comments

A lot is being said about Microsoft’s lack of focus recently.  John C. Dvorak claims that Microsoft suffers from “CADD: Corporate Attention Deficit Disorder” (Marketwatch.com, July 27, 2009).  I have to agree wholeheartedly, yet I agree it’s more than that.
It seems to me that somewhere around Windows 3.1, Microsoft became star-struck.  They were the darling [...]

Microsoft’s $300-million Campaign Takes Flight »

By Paul on Sep 11, 2008 in Analysis | View Comments

Commercial number 2 is released.  It’s really more like an info-mercial, as it’s 4-minutes long. 
I can sum this up really quickly for you: it’s an ad about nothing.

Microsoft sent out a release stating the first ad (see here) was just to get the attention of everyone.  The ads that follow will certainly be more relevant [...]