Microsoft Surface Ad, um, Surfaces.

19 Oct

This commercial sort of reminds me of Tic-Tacs and Mentos.

I’d like to know who at Microsoft approved this spot and what the pitch was from the agency.  Let me take a stab at it (in smooth-talking ad-guy voice), “We want to reach a young crowd, exemplifying fun and highlighting a key feature that makes the Surface different from the competition.”  What they’ve made is a scary Glee-style embarrassment.  Not even RIM would approve a spot this silly.  Hey guys, you’re selling consumer electronics, not candy, snack food or other sundries…remember?